Heather Boa has more than 30 years experience in journalism and communications, working for private and public sector and for her own business venture. Most recently, she was the director of marketing at the Blyth Festival, where her marketing plan contributed to a team effort of attracting record audiences to the live, professional theatre. She was successful in securing a number of grants and sponsors for the theatre. Her career has also taken into the private sector, including the job of as general manager of an energy project and asset management company. Her past experience has given her a unique blend of business and communication skills. She continues to run a successful communications company.